Phyx Primary Care: We must listen to the physician.

After nearly two decades of EHRs and increasing burden and burnout, physicians do not accept promises that new innovations: technologies or programs will save them time and effort. Physicians want to be heard.  They want there needs to be put first and for innovations to be focused on what matters to them most.  At Phyx, we conduct Innovation Labs that harness the Voice of the Physician to drive the adoption of innovations that serve physicians first and fix primary care.  Our work is based on a these “physician first” principles:

Physicians have ample reason to mistrust anyone presenting new products or programs as most have just added to their burden and burnout.  They only truly trust each other, so when considering something new they look to and depend on their peer’s experience.  Broad mainstream adoption is driven by word of mouth “from physicians like me in practices like mine”.  Our  Voice of the Physician leverages this trust by conducting physician evaluations to collect  proof points and a collective voice of what works in practice.  

To give you an example, here is a snapshot of what we have learned so far from an  Innovation Lab on an AI Assistant for Documentation from Suki.ai:

Innovation Category

An AI Assistant for Documentation is an AI-powered voice-enabled tool that executes documentation tasks relieving burden and improving clinical documentation. It uses the power of AI to allow physicians to step away from their EHRs and focus on patient care.

The full evaluation report was the basis for a series of webinars to inform other PCP’s of these physicians’ experience which included interviews with physicians who adopted the AI Assistant.  The Innovation Lab helped the innovator focus their marketing and adjust their pricing where now~ 75% of their users are primary care providers.  

Phyx's goal is to use this methodology to help accelerate adoption to meet the urgent need for innovations that relieve burden and burnout and optimize primary care.  We are not conducting initial research and development of the innovations, but rather evaluating the ongoing evolution and use of innovations in practice and their impact on the physicians, their practices and on primary care.  We help innovation be physician-first, avoiding saddling physicians with technology that is enterprise or profit driven.  Our methodology is designed to help innovations  "cross the chasm" to broad mainstream adoption by providing physicians with what they really want to know: proof of what really works "from physicians like them in practices like theirs".​​  It offers physicians considering adoption a practical program to evaluate solutions that is systematic, data-driven and peer to peer.  It offers innovators and advocates an ongoing in practice evaluation informing their efforts.